The Foil Experts Drive Education and Profits with Cold Foil at PRINT 18

By September 20, 2018 No Comments

If it is Chicago and it is after Labor Day, then it must be a print show at McCormick Convention Center. Previously known as Graph Expo, PRINT 18 continues the long history of one of North America’s largest annual print industry trade shows. Rebranded as PRINT shows every year instead of the Graph Expo and PRINT every four-year switch off, this show really focuses on the latest hardware and software technology for commercial, transactional, wide-format and packaging (also known as carton converting).

Our team at Eagle Systems will be returning to McCormick Place in booth 1142 for PRINT 18. And there are some exciting things to see in our booth that you won’t want to miss. First, and this is pretty major, we will be unveiling Eagle HV, a new process for foil that is an Eagle Systems first and set to be a game changer for print shops looking to stay one step ahead of their competition. To learn more, you will have to stop by booth 1142 and keep your eye on the news being released during the show.

Eagle HV isn’t the only exciting thing happening at the show though. Hot and Cold Foil have a lot of interest in 2018. Not sure what the difference is? Mike King and Ellen Manning, The Foil Experts, explain in this PRINT 18 special edition Podcasts from the Printerverse. You can listen by clicking here and share with your fellow printers. Just to summarize though, hot foil is really an art and has limitations when it comes to the type of effects you can achieve using foil as an embellishment. Cold foil is a lot more versatile and opens the door to creating print that you just can’t do any other way with an offset printing process.

If you are in commercial print, packaging or label printing—you are going to want to stop by and see how cold foil innovation is changing the print market. Ellen will be in our booth to help people understand the marketing and sales opportunities for Cold Foil; including markets like uncoated labels for wines and spirits that are seeing a surge of activity due to new research around consumer engagement and preference for packaging and labels with foil embellishments.

And you will learn about Eagle’s award from FSEA for their uncoated calendar application, as well as, The Foil Experts being the only provider of Cold Foil to be able to print on uncoated stock in the world. Lead by Mike, our team also has the education to make sure you and your team are up to speed on the best practices of both hot and cold foil. Through the Eagle Cold Foil Certification (ECFC) course, our clients who have our Eagle System, will benefit from having their operators and executives trained on how to get the most out of their investment. We invite you to look back at some of our previous blogs where we highlight how the ECFC has helped clients be more competitive and successful.

We hope to see you in Chicago this September 30th to October 2nd in booth 1142 where you will be able to see our 40-inch Eagle CFM 102 Cold Foil unit along with many cold foil samples on coated and uncoated stock. Don’t have a pass for the show? Register using Promo Code, Invite10118, and get a free PRINT 18 show pass.

And be sure to find The Foil Experts on educational panels in the Printerverse booth 3823. They will be talking about these must hear topics:

  • Sunday, September 30: 2:45-3:15 PM CT Scene Stealer: Take a Bow with Finishing
  • Monday, October 1: 9:30-10 AM CT Movers and Shakers
  • Tuesday, October 2: 1:30-2 PM CT Viable Verticals: Unlocking New Paths to Profit

See you in the Windy City!

Leave a Reply