In every organization there are those that are natural innovators—problem solvers that seek to make their organization better through processes, technology and new partnerships. If you are one of those people, The Foil Experts WANT YOU. Why? In today’s competitive print marketplace, offset printers have to add-value to their offerings through price, quality, speed and the perception that print itself is NOT dead.
If you want a little humor for you work week we invite you to check out the Blair Pitch Project on our website; it is a social commentary on print and the impact it still has in our environment. As a printer or a print buyer, you likely work with print every day. In fact, your business may be growing. However, if it isn’t now or isn’t growing at the rate you would like, then now is the time to start looking at those innovative ideas you are known for.
Where do you start? Enhanced Print is a great starting point. In our industry of print, Enhanced Print is the talk of digital and offset printing. Since we focus on making offset printers successful (and profitable!), enhanced print to your print environment means offering things like uncoated stocks, glosses, stamping and, of course, foil. And the range of applications include everything from posters, promotional materials and business documents to packaging.
Think about the things you do every day…the stores and displays you interact with. There are many opportunities to add something special to the print that is being put in front of consumers. It could be in a food or drug store, a retail location or industrial applications for training and manufacturing. Now think about what you are producing today for your clients. If you are not offering them the ability to add foil to their print projects, you are missing a big opportunity. In fact, we recently shared the Top 25 print market opportunities in our Add Some Sparkle and Break Into a Top 25 Growth Print Market blog.
The correlation to Enhanced Print and the Top 25 growth print markets is a willingness to increase spending for differentiated print that will make a print buyers product stand out. Research from analysts like KeyPoint Intelligence has show that print buyers are willing to spend 25-85% more on enhanced print. The goal for your clients is to cut through the noise and make an impression on their current or potential customers. And the challenge is the amount of competition for their attention—estimated by some studies as up to 4,000 ads displayed to consumers a day.
The good news is Eagle Systems is here to help! As The Foil Experts we have decades of experience in print, with the only easy-to-use inline cold foil solution for offset printers. It truly is the easy button for adding profits to your bottom line. Moreover, we are the only vendor in the industry that supports our customers with training and fine tuning through our Eagle Cold Foil Certification (ECFC) course. And the benefits to our clients can be seen in case studies where they have seen significant time and cost savings, as well as, the ability to pitch to new customers with their expanded print capabilities.
We invite you to peruse our blog too! We are regularly posting on topics that we believe will impact you as an offset print provider. Whether you are looking to add customers to your current print market or trying to expand into growing markets like packaging, our team is here to help. And while you are on the go be sure to keep tabs on our LinkedIn and Facebook pages.
We look forward to helping you drive profits in your print business. Contact us with any questions or make sure you find us via our social profiles. Mike or Ellen share all the time about the industry and we would love to hear from you!
