The packaging market is growing by the minute and it’s not slowing down. You may have heard talk following drupa this past May and more recently GRAPH EXPO about the so-called “packaging revolution” and how it is opening the door to new revenue streams for printers.
According to a recent article published in Strategies, “the first point of contact with any product is almost always the packaging” (read more). In the digital age, packaging has entered a new set of demands. Consumers crave a personal experience. Packaging must extend beyond the physical realm of brand representation and make a mark on the psyche of the consumer. The result moves beyond shelf appeal and enters into the arena of brand loyalty and sales as a result of the consumers’ feelings of valued experience.
